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So Many Cords – Where is Wireless Charging??

May 17, 2014

I was just picking up around the house and noticed just how many darn power cords we use. We are a gadget-based household; I am a techie to say the least. We have smartphones, tablets, …

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Blogging, Careers, Management

Setting the Agenda and Leading the Conversation

March 6, 2014
public hearing

Corporations and their management teams can lead and their respective market segments, but they can also lead in other areas such as industry trade groups and engaging in conversation with their customers and peers. For a long time, I have believed that the leadership team of an organization should engage in social media and Actively Participate in industry conferences in order to help set the agenda, lead the conversation regarding their industries, and help set best practices.

Companies and their leadership teams must go beyond social media and join the speaking/roundtable circuit. They will help define the very markets, shape regulation and best practice, build the company’s reputation, and highlight their strategic thinking. It is not easy to go down the path of active engagement in social media and/or speaking due to the time commitment involved. Certainly, this is compounded when most corporate social media is focused on the purposes of marketing the company’s products or services to a particular audience with the intention to move consumers along the purchase continuum. While a corporate approach (the corporation itself and not the products/services) to social media marketing is targeted to an audience, it is not typically the same audience that purchases the company’s products and services.

By engaging in conversation around industry norms and best practices, management can demonstrate high levels of leadership that enhance the company’s reputation while building individual members of the management teams personal brands. Not only does a company benefit in building its reputation and brand through peer and industry recognition, the individuals involved in the process benefit through the increased industry exposure.

It takes time and effort to engage in this level of social media and personal speaking activity. It builds the corporate brand and demonstrates industry leadership within a given market. It can act as a recruitment vehicle, tell the corporate story through the eyes of an individual, and humanize the entity. The benefits far outweigh the cost and time it takes to create, develop, and maintain a social media presence and engage in industry trade activity.

Exercising Caution on the Phone

February 26, 2014
We almost lost Detroit

We received a call at the house last night that was strange and a little disturbing.  The caller said they were with our bank and needed to confirm our identity before speaking to us about …

Windows 8.1 Playing Nice…Network Connected

February 13, 2014
Win8

For over a week, my Windows 8.1 Enterprise installation has been reporting Limited Connectivity while connected to our corporate wired local area network. It was odd that it only happened on the LAN and not …

Opportunities at the Application Layer

February 5, 2014
Man Thinking

I saw a headline earlier today that Bill Gates spent the day installing Windows 8.1.  I too, in my free time, have spent the last couple days beginning to set up a new Windows 8.1 …

Remembering and perspective

February 1, 2014
Happy Time of Life are with Family

Personally, professionally, and academically, this has been a crazy week.  This is one of those weeks that makes you pause and just realize how crazy life can get at times.  Luckily, all of it is …

Cloud Providers Should be Upset

June 11, 2013
Security Notice

Today, I was just speaking with a colleague about one of the “victims” of the NSA data “scandal.”  It is the cloud providers.  All of these cloud-based providers have got to be ‘just thrilled’ with …

A few comments about education

June 2, 2013
Guitar Macro 1

I wrote this the other day for a different purpose.  I made a few more tweaks and thought I would post it…
One of the first questions we have to ask is what we want out …