Setting the Agenda and Leading the Conversation
Corporations and their management teams can lead and their respective market segments, but they can also lead in other areas such as industry trade groups and engaging in conversation with their customers and peers. For a long time, I have believed that the leadership team of an organization should engage in social media and Actively Participate in industry conferences in order to help set the agenda, lead the conversation regarding their industries, and help set best practices. Companies and their leadership…
