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Fitness Trackers – Healthy Helpers or Enablers of Unhealthy Behaviors

Fitness Trackers – Healthy Helpers or Enablers of Unhealthy Behaviors

I have a concern that fitness trackers are not delivering on the promise of a healthier life through awareness and gamification but instead have become a new status symbol and justification for our unhealthy behaviors. For example, a study demonstrated that making progress on a health-related goal made people more inclined to engage in dietary indulgences (Fishbach and Dhar 2005).  It is the idea that by walking 10,000 steps, we have earned that extra “little” treat. We go down this…

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Customer seeking a wireless carrier that is not interested in screwing me

Customer seeking a wireless carrier that is not interested in screwing me

Verizon Wireless is planning to increase its early termination fee starting on November 15, 2009 to $350 for advanced devices (David Coursey – PC World). While I can sympathize with Verizon Wireless in dealing with consumers who are canceling contracts, and paying termination fees, just to resell hardware at a profit. This cannot be the sole motivator for this price increase. Verizon Wireless knows that it is going to catch a substantial number of good consumers who wish to legitimately change carriers for a…

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Is free software profitable in the long run?

Is free software profitable in the long run?

Quicken reduced the cost of Quicken Online to free. This is great for consumers, but I have to ask myself why Intuit would make such a move. What does Intuit see that would cause them to move in this direction? Are some of the new online financial applications starting to take root and they see this as a move to fend off competition? If you are giving your product away free, while incurring costs, how exactly is this great for your business long-term? The only thing…

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