Could it be the consumer that actually wins the office productivity software war?
Google has a new ad campaign that is directly taking on Microsoft’s baby, Office. Google has been doing very well head-to-head against Microsoft’s Internet service offerings; however, office productivity is one area where they may just be out of their league. This is a serious revenue source for Microsoft, and they will play for keeps. Microsoft has recognized the threat of Google Apps and has started to move in its lumbering pace towards a confrontation. Look at the deployment options…