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Tag: Marketing

Setting the Agenda and Leading the Conversation

Setting the Agenda and Leading the Conversation

Corporations and their management teams can lead and their respective market segments, but they can also lead in other areas such as industry trade groups and engaging in conversation with their customers and peers. For a long time, I have believed that the leadership team of an organization should engage in social media and Actively Participate in industry conferences in order to help set the agenda, lead the conversation regarding their industries, and help set best practices. Companies and their leadership…

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Photo Credit: Amazon.com
Win a Free Copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen

Win a Free Copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen

I am reading Getting Things Done: The Art of Stress-Free Productivity by David Allen, and I want to share the book with you!  Register for a chance to receive a new copy of David Allen’s book. No strings attached! I will delete the registration information after the winner is selected, notified, and sends me a valid address for delivery.  The book will be sent directly from Amazon.com. If the winner does not respond within five days of notification another person will be selected. Since I am paying…

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Is Microsoft holding back netbook innovation?

Is Microsoft holding back netbook innovation?

Most people associate innovation with technology, so it is especially disappointing when a technology company becomes the barrier to innovation. In an attempt to protect the sales revenue of the Windows operating system, Microsoft is stifling the market potential of netbooks. Jared Newman at CIO.com wrote a piece titled “Five Netbooks Microsoft has Crushed” and outlines some of the netbooks that are being discontinued because they are too good to qualify for the discounted Windows netbook price. If these devices are forced into notebook classification, they will no…

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Lost and Found: Microsoft’s advertising campaign

Lost and Found: Microsoft’s advertising campaign

I feel the same way, as several of my peers that I spoke with, in that we do not “get” the Microsoft and Seinfeld Vista advertising campaign. If consumers do not understand the ad campaign, then Microsoft has a real problem. I guess the overarching message was “get connected”, but I am not entirely sure how that tied back to Vista. And after spending millions of dollars, Microsoft realized the message was lost, and pulled the plug on the campaign. I am not sure how the marketing team allowed…

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