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Tag: Social Networking

Photo Credit: "Emoji Stickers | Wicker Blog" (CC BY 2.0) by Wicker Paradise
Getting Your Point Across in a Text Message

Getting Your Point Across in a Text Message

It is well documented that nonverbal communication transmits a significant amount of contextual information during personal communications. When using a written form of communication those clues are absent. The result is an increase in the chance of a misunderstanding because of the missing information. Emails have a reputation for being misconstrued and read in a negative context even when it is not intended. Email is no longer the preferable digital communication method for many people. Texting and instant messaging have supplanted the favored communication channel for many younger people. So we had a hard time understanding context when an email is used, now the problem is made more complicated as the message lengths become shorter.

Ashley Carmen wrote an interesting piece on The Verge talking about how people do not interpret emoji icons in the same way. I had taken for granted that the emoji image was standardized across devices. This is not the case as different platforms display the same emoji symbol differently. Adding these little images to text messages is a frequent occurrence. Reading her article made me wonder if the inconsistent emoji images had clouded the meaning of some of my messages. The short answer is clearly a yes. I asked a couple of people who I spoke with today about whether emoji icons had made them question the meaning of a received message. Both people confirmed they had experiences where they questioned the underlying message because of an emoji icon. Okay, a n=3 here, but I agree with the researchers’ position.

This serves as a good reminder to make sure that we are very clear in the writing of our text and email messages.

Treating text messaging as a quick communication method that does not need the scrutiny of a more formal communication such as an email is counterproductive. All communications regardless of their platform must be understandable by the receiver. There is nothing wrong with utilizing emoji images given its context is proper, but we should be aware that it may hinder the effectiveness of the message. Taking a moment to check the clarity of the message before sending it is always prudent advice. Ask yourself if this image or icon is adding clarity, authentic emotion, or introducing some vagueness that is not needed. The last thing any of us needs is to spend time explaining what our message meant when someone becomes offended due to a different representation of an emoji happy face.

Photo Credit: freeimages.com/eric gross
Miss Me Yet?? No, Not Really…

Miss Me Yet?? No, Not Really…

Back in February, I decided to close or curtail the use of a significant number of my social media accounts. At the time, this radical action included the likes of Twitter, Instagram, Facebook, LinkedIn, blogs, discussion forums, and general new sites. The first week was troubling as I felt a nagging sensation that I was being delinquent by not looking or logging into these platforms. For Twitter and Instagram, I did not have much of a choice as I closed my account. I also closed my tumbler account and unfollowed nearly all, if not all, WordPress blogs. There was a distinct feeling of loss as if my favorite security blanket went missing. I finally understood Linus.

After a month, the feelings of neglect and loss are all but dissipated. There is no sensation of obligation or failing to meet other people’s expectations regarding my involvement. There is a surprising upside to the amount of free time that has been created. It is a lot easier to find time to work out and see friends when you do not have as many digital obligations. This is not to say that I am some overgrown child that lives in their mom’s basement. We all have a lot of things competing for our time and attention and this is a surprisingly easy group of items to cut out to allows us to spend time more meaningfully with those that actually matter.

Just doing my part to keep my life a little simpler…

Photo Credit: freeimages.com/mimoes
Stepping Away from the Digital Life

Stepping Away from the Digital Life

Keeping up with everything is a full-time job. It adds stress and anxiety inappropriately to our lives. Periodically, I have to step away and look at how I manage our digital life. Simplification is needed to save our sanity, relationships, and give us the freedom to focus on what matters. The goal is to focus on the content that is critical to my life and career. Social media has been pared back to the interaction channels that allow me to connect with those people whom I care the most about and not the ones that provide the maximum voice. I have generated a surprising amount of free time and feel less obligated to maintain these digital connections. It is funny and a little sad that my stress level is lower as I reduce more of my digital life. The freed time is spent interacting and socializing with friends and family.

I realize that a meaningful engagement with one person brings more good to the world than superficial interactions with a thousand.

  • Twitter account: closed.
  • Instagram account: closed.
  • Facebook account: on a serious diet
  • LinkedIn account: maintaining a profile but no longer as active on news, commenting, and discussion groups
  • WordPress/tumbler: cut way back on the number of blogs I follow, comments on, and engage.
  • News websites: avoiding
  • Industry websites: following only two

I am not saying that I am jumping off of the grid or that social media is a waste of time. I want to focus on the parts of the social network that add value to my life and others. Moreover, I want real value and not just the illusory experience of superficial social interactions. I may add some of these accounts back over time but will focus on deeper and more personal interactions versus increased reach and share the voice.

Setting the Agenda and Leading the Conversation

Setting the Agenda and Leading the Conversation

Corporations and their management teams can lead and their respective market segments, but they can also lead in other areas such as industry trade groups and engaging in conversation with their customers and peers. For a long time, I have believed that the leadership team of an organization should engage in social media and Actively Participate in industry conferences in order to help set the agenda, lead the conversation regarding their industries, and help set best practices.

Companies and their leadership teams must go beyond social media and join the speaking/roundtable circuit. They will help define the very markets, shape regulation and best practice, build the company’s reputation, and highlight their strategic thinking. It is not easy to go down the path of active engagement in social media and/or speaking due to the time commitment involved. Certainly, this is compounded when most corporate social media is focused on the purposes of marketing the company’s products or services to a particular audience with the intention to move consumers along the purchase continuum. While a corporate approach (the corporation itself and not the products/services) to social media marketing is targeted to an audience, it is not typically the same audience that purchases the company’s products and services.

By engaging in conversation around industry norms and best practices, management can demonstrate high levels of leadership that enhance the company’s reputation while building individual members of the management teams personal brands. Not only does a company benefit in building its reputation and brand through peer and industry recognition, the individuals involved in the process benefit through the increased industry exposure.

It takes time and effort to engage in this level of social media and personal speaking activity. It builds the corporate brand and demonstrates industry leadership within a given market. It can act as a recruitment vehicle, tell the corporate story through the eyes of an individual, and humanize the entity. The benefits far outweigh the cost and time it takes to create, develop, and maintain a social media presence and engage in industry trade activity.