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Sustaining Competitive Advantages with Synergistic Combinations

Sustaining Competitive Advantages with Synergistic Combinations

Long-term survival in today’s market is always questionable as many of the hottest businesses today will eventually fade away. Firms continually reinvent themselves to stay relevant and competitive (Voelpel, Leibold, & Tekie, 2004, pp. 259-276). Today, many of the old-guard technology firms are moving as quickly as they can to the Cloud. Intel and Microsoft announced less than stellar earnings this week and cited their ongoing efforts in moving their focus to the Cloud. These tech behemoths are confronting enormous…

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